‘Smile’ Sees $2M Previews, Harry Styles’ ‘Don’t Worry Darling’ Clears $25M – Deadline


SATURDAY AM: Refresh for chart and more analysis Paramount and other studios are calling Smile at $19M opening. Similar to last weekend with New Line’s Don’t Worry Darling, another genre pic, this R-rated horror film has grabbed a B- CinemaScore; a standard audience reaction for such fare. We see one studio calling Smile at $20M, and frankly with this audience score, and the front-loaded nature of horror films, only tonight will determine if this goes up. Last weekend, everyone got excited about the initial numbers they were seeing for Don’t Worry Darling, got excited and called the weekend at $20M on Saturday AM before it eased. Smile‘s Friday is $8.2M, which includes Thursday’s $2M previews.

In second, Don’t Worry Darling at 4,121 theaters is eyeing a $7.4M second weekend, -62% for a 10-day of $32.9M. That’s in early AM estimates.

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FRIDAY AM: Paramount’s horror movie Smile struck up $2M in Thursday night previews that started at 7 p.m., a figure that’s just above M. Night Shyamalan’s Old from summer 2021, which did $1.5M in its previews, and just under Universal/Blumhouse’s Black Phone Thursday previews which were $3M in June.

Paramount is expecting a high-teens start this weekend, while it won’t be shocking if Smile exceeds $20M. Black Phone opened to $23.6M. Critic reviews on Rotten Tomatoes for the new pic stand at 78% fresh, still good for a horror film. The movie from writer-director Parker Finn sits at 82% with RT audiences, which is very good. When the movie originally was conceived, there was a possibility it would go to Paramount+, however, a rock concert test screening propelled Smile‘s fate for a theatrical release.

‘Bros’

Universal

Universal’s Bros, the LGBTQ romantic comedy starring and co-written by Billy Eichner, made $500K from 2,700 theaters, which started showtimes at 5 p.m. The studio is only expecting a number in the high single digits this weekend.

Meanwhile, New Line’s Olivia Wilde genre pic Don’t Worry Darling ended its first week with $25.5M. The pic’s cume for the first seven days is just slightly ahead of TriStar’s first week for The Woman King, which did $25.1M at 4,113 theaters. Don’t Worry Darling posted solid weekdays: $1.66M on Monday, $2M Tuesday, $1.3M Wednesday and $1.2M Thursday. The pic is expected to decline by 55%-60% in its second weekend, around $7.7M.

Peter Bart: Media Fervor Over Olivia Wilde’s ‘Don’t Worry Darling’ Obstructs More Critical Inspection

‘Don’t Worry Darling’

Warner Bros

Woman King made $720K on Thursday in second place, -4% from Wednesday, for a second week of $14.5M and running total of $39.7M. The Viola Davis movie was booked at 3,765 venues.

The rerelease of 20th Century Studios/Disney’s Avatar at 1,860 locations grossed $580K, -15% for a first week of $13.8M and running grand total of $774.3M — still the fourth-highest-grossing movie ever at the domestic box office after Star Wars: The Force Awakens ($936.6M, 2015), Avengers: Endgame ($858.3M, 2019) and Spider-Man: No Way Home ($814M, 2021).

20th Century Studios/Disney’s Barbarian made $6.6M in Week 3 for a running total of $30.2M. Thursday at 2,865 saw $370K, -17% from Wednesday.

A24’s Pearl in Week 2 made $2.8M at 2,982 sites with Thursday at $170K, -22% from Wednesday and a running total of $7.5M.





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